About

I’m interested in what actually changes things.

Humaneering grew out of a simple frustration: personal development can produce an extraordinary amount of thinking without producing much evidence.

Why Humaneering

Less advice. More useful experiments.

I have spent years exploring business, identity, behaviour, decision-making and personal development. The recurring problem is that a good idea can feel true long before there is any evidence that it works for the person using it.

Humaneering turns that around. Instead of asking you to accept another system, we turn the idea into a hypothesis and run a test.

The aim is not to become dependent on an adviser. It is to become better at seeing your own assumptions, designing useful actions and learning from the result.

Specific beats inspirational.Define something you can actually observe.
Small beats theoretical.A seven-day test teaches more than another month of planning.
Evidence beats identity stories.What happened matters more than what you feared might happen.
Iteration beats perfection.The next experiment can be better because the last one existed.
Work with me

Experiment Partner, not guru.

I deliberately prefer Experiment Partner to coach or mentor. A coach can sound as though they already know the answer. An experiment partner helps you discover the answer by testing the assumptions underneath the problem.

A session is designed for something real and current: a decision you keep avoiding, a business idea you cannot quite commit to, a habit that refuses to stick, or a goal that has become buried under too much thinking.

A Humaneering Session

You bring the stuck point.

I help you leave with:

01
A defined outcome

What are we actually trying to change?

02
A testable assumption

What belief is currently driving your behaviour?

03
A small experiment

What can you do in the real world rather than think about?

04
A review measure

What evidence would tell us what to do next?

Ask about a session

No package required. Start with one real problem and one experiment.

The wider lab

Humaneering lives inside RichLab.

RichLab is the wider home for practical experiments, business tools and ways of turning uncertainty into something you can test. Humaneering applies that same mindset to the person running the experiment.

Visit RichLab ↗
RICHLABBuild it.
Test it.
Learn what is true.